Sho Hirano of the group Number_i appeared at a launch event for Yves Saint Laurent Beauté's holiday collection, THE FIRST TIMES reports. The event, held for the "YSL HOLIDAY PRIVATE PARTY" line, featured the ambassador in a black suit, with his hair lightened and styled in a center part that swept his bangs off his forehead, paired with glossy makeup, according to the outlet.
THE FIRST TIMES reports that Hirano gave interviews at the event, standing in front of a decorated booth and against a red curtain and red wall bearing the brand's logo. The outlet characterized his look as a striking Yves Saint Laurent ensemble, and noted that fans responding to the appearance described him as "sparkling and cool," said his makeup and suit were both "on point," and called him "too beautiful."
Hirano serves as an ambassador for Yves Saint Laurent Beauté, a role that places him among the public faces of the brand's holiday lineup. The event served as a promotional showcase for the collection, with interview footage from the appearance released across multiple outlets.
Additional coverage of the event, including comments from Hirano about the holiday season, has been published by other Japanese media outlets. Further details on the collection and his ambassador activities are expected to follow.